TQM: Key to Enhancing Competitiveness and Cultural Heritage in Tourism
DOI:
https://doi.org/10.51699/ijcm.v26i.483Keywords:
Tourism, culture, quality, managementAbstract
This article focuses on the importance of Total Quality Management (TQM) in the tourism and culture industry. The study employs the Five-Gap Model of Service Quality to analyze the N. & S. Tsalapatas Rooftile and Brickworks Factory in Volos as a unique cultural and touristic destination. The goal of the study is to understand customer expectations and to demonstrate how TQM can enhance the competitiveness and quality of the tourism and culture sector. The results show that TQM can contribute to the growth of competitiveness and the emergence of cultural and touristic heritage. The implications suggest that TQM can be effectively applied in the tourism and culture industry to improve the quality of services and customer satisfaction.
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